List your upcoming meetings in business and campus newspaper. Send e-mail reminders to all members and potential members.
Always be prepared with a two-minute talk on the value of joining The IIA. Think WIIFM- "What's In It For Me?" That's what prospective members are asking themselves. Be sure to tell them specifically how membership will benefit them.
Set up tables displaying IIA materials at all chapter meeting events, student activities, job fairs and even freshmen orientations.
Invite a successful professional in your community to speak to your chapter on the value of joining professional associations.
Talk to lots of people about the IIA. Experts say it takes ten calls to make one sale.
Always speak with excitement and pride when describing your chapter. Remember: Enthusiasm is Contagious!