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 April Seminar - Social Media

4/30/2014 8:30 AM
4/30/2014 4:30 PM
Empower Federal Credit Union |

Evaluating Your Organization's Social Media

CNYIIA Chapter

The use of social media continues to grow faster than anyone could have predicted, and organizations throughout the world are making tough decisions about how they will participate (if at all).  As organizations come to grips with this new challenge, Internal Audit can partner with the business by providing insights on the strategies and risks that are unique to social media. This seminar will provide participants with a basic understanding of how internal audit can begin to evaluate its company’s efforts in social media.  This will include an understanding of the unique strategies, governance structures, and metrics that social media presents.  Through lecture, discussion, and small group exercise, participants will gain a basic understanding of the risks related to social media, as well as how an effective audit program might be developed. 

Upon completion, participants will be able to:

·        Identify the aspects of good social media strategies, governance & oversight, and policies.

·        Understand the basic risks to which companies are exposed with social media

·        Use the information presented in establishing an audit of the company’s social media activities.

Speaker:  Mike Jacka, CIA 

Mike Jacka is a speaker, trainer, author, and internal auditor who, upon retiring from a 30-year career in internal audit with Farmers Insurance, became Chief Creative Pilot for Flying Pig Auditing, Consulting, and Training Solutions (FPACTS).  An award-winning columnist, he is known for his work with Internal Auditor magazine including the blog “From the Mind of Mike Jacka” and the magazine’s lighter side pieces such as “Alice in Auditland”,  “Auditing Songs for the Holidays”, and "Auditors Anonymous".  He speaks on a wide ranging variety of topics including such areas as social media, reputation risk, creativity, and leadership.  He is co-author of Business Process Mapping:  Improving Customer Satisfaction (now in its second edition), Auditing Social Media: A Governance and Risk Guide, and The Marketing Strategy:  A Risk and Governance Guide to Building a Brand.  His latest book will be published in 2014, a collection of humor pieces titled Auditing Humor and Other Oxymorons.​


1) About the Course 

2)  Social Media Defined

Introduce participants to the broad spectrum of social media including what is meant by social media, how companies use it, and initial introduction to the associated risks.perils 

3)  Strategies for Social Media                                                            

Provide an understanding of the strategies that might exist related to any organization's social media efforts, including some best practices 

4)  Governance and Social Media

An overview of acceptable governance for the company’s social media structure including what is meant by governance, discussion of the roles and responsibilities of boards and executives and oversight committees. 

5)   Monitoring the Conversation and Measuring Success

Discuss how social media should be monitored and the types of metrics to be established to meet the needs of the organization 

6)  Social Media Risks

Using the information provided in the prior sessions, gain an understanding of the various types of risk related to company’s involvement in social media. 

7)  The Social Media Audit

Provide approaches that can be used in an audit of an organization's social media efforts.



Member $125
Nonmember $155
Students and Retirees: $25

Group discount of $25 off for members and nonmembers sending 4 or more individuals from the same company.

R.S.V.P. by April 24th by phone or email to Lynn Wilber
Email: Phone: 315.471.5656 x7498

Directions to Empower Federal Credit Union: 

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