Topic: Webinar: Marketing Your Internal Audit Activity - Branding Strategies That Work
Date: Tuesday, December 3, 2013
Presenter: Raven Catlin, Raven Global Training
Registration: Space is limited.
After registration and payment is received a Webinar link will be sent to participants.
CPE: 2 CPE Hours
Please RSVP by 12:00 noon on Monday, December 2, 2013 with the Programs Committee using the "Register Me" link below.
Step 1 (RSVP): Use the "Register Me" link below to make your reservation.
Please Include Name, Member Number, Company and Contact Information in the email.
If RSVPing for multiple staff members, please include all of the attendee names.
Step 2 (Pay online): Once RSVP is submitted (Step 1 above), please pay using the applicable PayPal button below. You can use a credit card or a PayPal account.
To be effective, Internal Audit must be a welcomed activity consisting of qualified individuals whom management deems as a value-added, trusted advisor. This course explores methods to helping management “see the light” with respect to the wealth of knowledge possessed by auditors and the values of Internal Audit activities. This thought-provoking course will help you identify your customers, create your brand, and market your internal audit activity to help build and maintain a strong brand.
Everybody needs a Brand!
Identifying how you want to live in the hearts and minds of your customers
How the perceptions of auditors get in the way of creating your brand
Barriers and opportunities to creating and maintaining your brand
11 effective strategies for creating and maintaining your brand
Using advertising, marketing and public relations to create a strong brand with staying power
Raven Catlin, CPA, CIA, CFSA is an internationally recognized expert, speaker, and consultant in Risk Management and Internal Auditing. She has over 15 years of internal audit experience and 11 years of seminar instruction and facilitation. Through her lively and interactive seminars and presentations, you will gain valuable skills, motivation, and belief systems to achieve success.
Raven is a graduate of Virginia Commonwealth University. Before starting Raven Global Training in 2006, Raven was a Consultant for Jefferson Wells and a Senior Manager at Protiviti. She held internal audit positions with Freddie Mac, Bank of America (formerly NationsBank), and Philip Morris. Raven is an active member of the IIA, including serving as District Representative for the Caribbean and Washington DC Metro chapters. She also served in President, Broad Member, and chairperson positions for the Northern Virginia and Charlotte chapters since 1998. Raven is a contributing author to IIA’s CIA Learning System and has been published in Internal Auditor.