Navigate Up



 Internal Audit Services Marketing Makeover

Speaker Presentation
1/16/2013 11:30 AM
1/16/2013 1:00 PM
Riverside County DPSS (Dodge Room), 4060 County Circle Dr., Riverside, CA 92503 |

COURSE DETAILS: This session is intended for internal auditors who want to enhance their department's image and perception as a valued partner in transforming their organizations. Marketing the internal audit department can improve perception that internal audit is a valuable organizational resource and the audit process is a positive, beneficial experience. In this presentation, you will learn the strategies for the project, key phrases and terms used in communications, as well as a well-written synopsis of what the internal audit department is all about.

LEARNING OBJECTIVES:  In this presentation, you will learn the importance of marketing internal audit:

  • Increase awareness of internal audit
  • Show internal audit is a valuable resource & trusted partner
  • Enhance communication
  • Minimize the fear of an audit
  • Eliminate the “bean counter” or police image
  • The phases for marketing internal audit

Note: (parking passes will be provided at registration table)