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 April 23 Chapter Meeting - Auditing Social Media - Mike Jacka

Speaker Presentation
4/23/2013 7:30 AM
4/23/2013 10:00 AM
VSP HQ-1, 3333 Quality Drive, Rancho Cordova, CA |
Auditing Social Media - Is the Organization Controlling the Conversation
Tuesday, April 23, 2013
7:30 am Networking Breakfast
8:00 am Presentation and Meeting
VSP HQ, Building HQ-1
3333 Quality Drive, Rancho Cordova, CA 95670
Program Overview:
Auditing Social Media – Is the Organization Controlling to Conversation
Many companies have taken the leap into the social media stream.  However, it is often done without an understanding of the risks that must be considered and the associated controls.  This session will provide a broad review of what is out there – the social media that exists, and the unintended impacts it can have on the company.  It will also provide general information on the risks, the mitigation that might be taken, and suggestions on how audit might approach a review of the area. This session explores audit planning at both the "macro" (annual plan) and "micro" (audit engagement plan) level, equipping participants with tools and techniques to study and apply risk to their overall and audit-specific plans.  
Learning Objectives/Outcomes:
At the completion of the presentation, participants will:
  • Gain an understanding of the organization’s opportunities and risk related to social media.
  • Identify the aspects of good social media strategies, governance & oversight, and policies.
  • Gain sufficient information to establish an audit of the organization’s social media activities.
Who should attend: The session will be directed to all internal auditors (basic/intermediate/advanced).
Presenter:  Mike Jacka, CIA, CPA, CPCU, CLU
Mike Jacka has worked in internal audit for nearly thirty years with wide-ranging responsibilities including designing the training curriculum and materials for a 200-person audit shop, establishing fraud protocols and procedures, developing continuous auditing techniques used to streamline field audit processes, and management responsibilities for audit departments as small as five and as large as forty people. However, there is another side to Mike’s work including being responsible for the humor pieces in Internal Auditor magazine (e.g. “Alice in Auditland”, “Auditing Songs for the Holidays”, and “Do You Take this Auditor?”) and providing his sideways look at the profession through the blog “From the Mind of Mike Jacka”. He is the co-author of two books – Business Process Mapping: Improving Customer Satisfaction (now in its second edition) and Auditing Social Media: A Governance and Risk Guide. Mike is a highly regarded speaker on subjects such as creativity, social media risks, process analysis, and leadership development. 
Location: 3333 Quality Drive, HQ-1 Building, Rancho Cordova, CA 95670
Directions: For directions to location click here
CPE: 2    
Field of Study: Audit
Prerequisite:  None  
Advance Preparation: None  
Knowledge Level: Basic
Delivery Method: Live Group
Price: Members $25 and Non-Members $45
The Sacramento Chapter of the Institute of Internal Auditors is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:
Refund and Complaint Resolution Policy:
For more information regarding administrative policies such as complaint and refund, please contact our Programs Chair at

All cancellation notices must be received at least 24 hours prior to the start of the event. NO REFUNDS WILL BE GRANTED UNLESS 24 HOURS NOTICE IS GIVEN. Members may attend a future event within one year with the approval of the Event Chair.

Registration Instructions:
Attendees are required to Pre-Pay by credit card, debit card, a PayPal account or by check.  No cash will be accepted at the door.
Registration for this event ends on Friday, April 19th, 2013.
Payment Options:

PayPal - Select the PayPal box if you are paying by Credit Card, Debit Card or PayPal account.

Check - Select the Check box if you are paying by check.

Make your check payable to: Institute of Internal Auditors, Sacramento Chapter and send the check to the following address:
The Golden 1 Credit Union
c/o Internal Audit Department - IIA
Post Office Box 278598
Sacramento, CA 95827- 8598
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Send us separately your company name, mailing address, phone number and contact person to our e-mail address at so we can send them an invoice prior to the event.  

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