Navigate Up



 The Evolving World of Social Media in Public Sector Organizations

Chapter Event
10/30/2018 8:00 AM
10/30/2018 10:00 AM
Bay Adelaide Centre – 333 Bay Street, Suite 4600, Toronto  M5H 4G3 | Canada - Ontario

Session Overview

Social media usage has grown exponentially over recent years. It is possible for service users, the public and customers to share information publicly about an experience or personal views on a particular subject matter. Sharing that information publicly can reach millions of people in a short period of time. Conversely organizations can use social media to share information about their services to many people and use it as a way to communicate and receive feedback.

It is vital that governance around social media usage in public sector organizations is strong to ensure that risks can be managed effectively. Most risks are reputational in nature, and include the inappropriate publishing of information from an organization’s social media accounts or a member of the public sharing photos or videos of something negative about the organization. While at times it may be impossible to prevent the latter, being able to respond quickly and effectively is important.

The session will be split into two parts:

Part 1: The first part will focus on how a public sector organization is using social media, the challenges it faces as well as some of the success stories; and

Part 2: The second part of the session will focus on how one can “audit” social media, and assess the risks an organization faces as well as the strength of its governance practices around social media.

SPEAKERS - Gillian Howard, University Health Network

                        Jessie Park, University Health Network

                        Anna Maria Cicirello, KPMG

Gillian Howard has over 30 years of experience in the field of public affairs with leadership roles in health, entertainment, sports, and education.  At University Health Network (Toronto General Hospital, Toronto Western Hospital, Princess Margaret Hospital, Toronto Rehabilitation Institute and the Michener Institute for Education at UHN), she is primarily responsible for internal communications, media relations, issues management and supports government relations and the three foundations affiliated with UHN.

She has been responsible for public affairs and communications at St. Michael’s Hospital, McMaster University, the original Ontario Cancer Institute/Princess Margaret Hospital, and Famous Players.  She has served on the boards of Frontier College, Canada’s oldest adult literacy organization and ABC Canada, an organization which is focused on adult literacy in the workplace.  She was also a member of the Board of the Princess Margaret Cancer Foundation while at McMaster University.  She holds undergraduate degrees from York University, University of Toronto and Ryerson University.

Jessie Park joined the Public Affairs & Communications team at University Health Network in 2017 after completing her journalism degree at Carleton University. As the Social Media Lead, she is the content manager and lead strategist for UHN's official social media accounts, planning and executing effective campaigns and growing UHN’s audience through daily engagement. She also consults with internal groups to develop successful approaches to social media use.

She supports all members of the team with media relations, internal communications, storytelling, video production and photography. During her time at Carleton, she completed a minor in law and interned with CTV Ottawa’s Parliamentary Bureau and CBC Ottawa.

Anna Maria is a Senior Manager with KPMG’s Forensic Practice in Toronto with close to 20 years of experience in public accounting.  She is a Chartered Professional Accountant in both Canada and the USA and has several specialty credentials in Forensic and Valuation. 

Anna Maria leads KPMG engagements in assessing social media governance and risks and has worked with a number of public sector organizations in this area to help enhance and improve their processes.  She has previously presented on the topic of social media governance and using social media in investigations and discovery. 


As space is limited, please pre-register on-line at the website noted below. Late registrations may not be accommodated due to space limitations. Substitutions are welcome.   

To register online, please visit the event website:

​Phone: 416-223-5326


Bay Adelaide Centre – 333 Bay Street, Suite 4600; Toronto, ON M5H 4G3

Registration, Light Breakfast and Networking: 8:00 a.m. – 8:30 a.m.

Presentation and Q&A:  8:30 a.m. – 10:00 a.m.


IIA Toronto Chapter Members - $64.99 (Plus HST)

Non-Members - $76.99  (Plus HST)

Students – Free if a valid student ID card is presented at the event

CPE: 1.5 credits

Please Note:  There is a cancellation policy in effect.